There is no doubt” that is our belief” that no diamond should be purchased without certification.

The dilemma for the millions who go through life and buy a diamond, is which certification do we trust.

Varoujan jewellers, and Australian diamond brokers, are great believers in the biggest of diamond certification laboratories, GIA of America and HRD of Belgium. In our view are the best who represent a diamond in great accuracy time and time again.

The advantage of buying a diamond that carries these two certificates is that they are recognised worldwide.

Wherever you take your precious diamond, people in the diamond or jewellery trade will recognise these certificates as being accurate. This comes from years of doing the right thing. A GIA report is like an identity card recognised from the Americas to Australia to the Middle East, identifying a certain diamond, telling you about it’s characteristics, and accurately judging a diamond’s Colour, Cut grade, clarity, measurements and weight.

Being as expensive as diamonds are, a consumer cannot afford to misjudge a colour discrepancy, or a clarity discrepancy in a diamond.

The diamond industry has been trying to be as transparent as possible, and these two companies GIA and HRD have been the true guardians of the diamond industry.

Living in Australia, I also have to take into account the local firms that certify diamonds. being in the trade for the time that I have been, the last 24 years. GSL and it’s proprietor Mr. Bill Sechos, has been the most respected and longest serving member of the grading trade, we have a lot of respect for this firm, and believe that their grading has proven satisfactory for us.

a newer firm operating in Australia has been a company called DCLA. This firm also have proved to be quite accurate with their grading.

Varoujan Djevahirdjian of the Australian diamond brokers is certified from HRD of Antwerp in diamond grading. and also from GIA of America in the Diamond Essentials.

When selling a Diamond varoujan will look at each diamond and will tell the customer his opinion of that particular diamond.

Remembering that an SI1 inclusion can be found anywhere in a diamond, varoujan will let you, the consumer know, whether he has seen better SI1-s or not. He will give you his opinion of the diamond, regardless what certificate it ( the diamond) carries.

Remember.

Clarity has a range i.e. an SI1 can be larger or smaller within allowed limits. an SI2 can sometimes be visible to the naked eye, colour is a range, so yes you can get a G colour that is closer to an F, and then, you can get a G colour diamond that is closer to an H.

In Conclusion when purchasing a certified diamond, consider the merits of each diamond. Not any 2 SI diamonds are the same.

If you are unsure. commission someone like the Australian diamond brokers to buy the right diamond for you. www.australiandiamondbrokers.com

612-92322328 and talk to varoujan

At Last the long awaited excellent cut grade is here for HRD certified diamonds.

As of the beginning of 2009 HRD certificates will introduce the excellent cut diamond grade, on top of its already very good cut grade.

Meaning the very top end of the Very good scale for polishing,symmetry and proportions will carry the excellent grade name.

This is a fantastic achievement by HRD, to place itself back where it deserves to be in the diamond grading business.

Belgian diamantaires should be very pleased now, this means they have the convenience of walking down the road to get their excellent cut diamonds graded.

Varoujan loves dealing in HRD and GIA certified diamonds.

De beers have just announced a 5% price rise for rough diamonds.

De Beers raises overall rough prices by 5% for SI+  goods, with rough yielding  1ct+  SI  polished  increased  by  10-15%  and 0.20ct+
Rough diamond prices have been steadily increasing due to demand and supply pressures.
This keeps the industry healthy, consumers knowing that diamonds they purchase today will be cheap tomorrow.

Engagement rings are worn by a woman on the ring finger of her left hand in most Western societies. The ring indicates to others that the woman is engaged to be married. In some countries, for example Poland, the woman wears the ring on her right hand. Whilst traditionally it is the woman who wears the engagement ring, in the US and Canada it is slowly becoming more popular for the woman to buy her fiancé an engagement ring.

Although historically engagement rings were a simple slain ring of either gold or silver, their modern counterparts are generally set in diamond. The trend for diamond engagement rings may have been set as far back as 1477 by the Archduke Maximillian of Hamburg when he gave a diamond betrothal ring to Mary of Burgundy.

From 1880 onwards, the diamond De Beers diamond experts were able to control the supply and therefore the price of the diamonds until the 1920’s and 30’s right through the great depression when the demand dropped dramatically by up to 50%. They had to come up with a successful plan to stop this figure falling further. They came up with what was to be one of the most successful and well known slogans of the 20^th century; “A diamond is forever”. This in turn made the diamond engagement ring popular. With marriage meant to be forever, it was a symbol of the loyalty and love from a man to his fiancé.

The diamond is the most expensive gem available and this expensive made way for another campaign by De Beers. They started telling people to hold onto diamonds and diamond rings as they were valuable family heirlooms. This resulted in a large demand for diamonds as old diamonds were no longer being released back into the market so people were in need of new diamond rings.

So all in all diamond engagement rings really became popular due a very successful advertising campaign.